AI Insights · Timothy · October 2021
Top 5 Play Pass Games Performance in the United Kingdom, Q3 2021
Analyzing the performance of the top 5 Play Pass games in the United Kingdom during Q3 2021, based on Sensor Tower data.
The third quarter of 2021 saw notable performances from the top 5 Play Pass games in the United Kingdom. Below is a detailed analysis of their weekly downloads, revenue, and active users.
LEGO® DUPLO® WORLD from StoryToys Limited experienced significant fluctuations in weekly revenue, peaking at nearly $14.9K in late July. Downloads also showed a varied trend, with a notable peak of 3.5K in the final week of September. Active users saw a slight decline mid-quarter but ended September with approximately 6.9K users.
Disney Coloring World, another title from StoryToys Limited, maintained a relatively stable revenue, averaging around $6K to $7K weekly, with a high of $7.9K in early August. Downloads saw a peak of 6.2K in late July, while active users remained steady, averaging around 10K throughout the quarter.
Pixel Art － Color by Number by Easybrain Ltd witnessed a consistent revenue stream, averaging around $4K to $5K weekly. Downloads peaked at 13K in early August before declining towards the end of the quarter. Despite this, the app maintained a strong active user base, with numbers around 143K by the end of September.
Hungry Shark Evolution from Ubisoft saw a peak revenue of $4.5K in late July, while weekly downloads fluctuated, peaking at 8.5K in late July. Active users remained robust, averaging around 35K throughout the quarter.
Finally, Touchgrind BMX 2 by Illusion Labs showed a steady increase in downloads, reaching a high of 16.4K in early August. Revenue remained consistent around $2K to $2.7K weekly, while active users averaged around 95K, peaking at over 105K in early August.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
